Imagine starting and finishing 2024 feeling ENERGIZED, AMBITIOUS, and on track to achieve your GOALS.
Leave stress, exhaustion, and overwhelm in the past. It’s time to stop going through the motions and build the life you really want.
What if this year was FINALLY the year you got to…
…Spend more time with family and less time at work.
…Take the rest and vacation that’s long overdue.
…Launch that new project you’ve wanted to start.
…Be more present at home and with your kids instead of checking your inbox after hours.
…Stop working 7 days a week, every week.
…decide that slammed isn’t normal, distractions aren’t everywhere, and life doesn’t have to be reduced to going through the motions.
If I’m going to be blunt (hint: I am), making New Year’s resolutions and aimlessly setting goals is a waste of your time.
Why?
Well, the stats say it all.
For 92% of people, New Year’s resolutions fail.
“New year, new me” is actually “New year, same me” for all but 8% of people. Chances are, that means you too.
For far too many, “goals” and “resolutions” are merely pipe dreams. Something you strive for that never stands the chance of becoming reality.
Why?
Pitfall #1 – Your goals die on a piece of paper because nothing happens beyond writing them down.
You’ve heard it said more than a few times: If you have a goal, write it down.
The truth is, that’s actually great advice.
The problem, of course, is that for the vast majority of people, that’s where their New Year’s Resolutions stop.
But what if they DO make it past the piece of paper?
Pitfall #2 – You create a false sense of momentum to trick yourself.
Momentum can be a powerful tool. But it also masks underlying problems and creates a false sense of success.
If you’ve fallen into the cycle of diving 100% into something only to burn out a few months later, you know exactly what I’m talking about.
When the momentum and motivation ends (as it inevitably will), you end up with a much bigger mess to clean up than if you worked on the things that produce long-term growth all along.
Which leads to…
Pitfall #3 – A lack of momentum creates a false sense of failure… “I’m just not cut out for this.”
In the same way that momentum can create a false sense of success, the lack of momentum you’re currently facing can prematurely create a sense of failure—that any attempt at a fresh goal is useless.
But that’s a lie. (More on that below…)
It’s a cycle that far too many leaders get trapped in.

Without a strategy that works, you can spiral for YEARS without seeing any progress.
“This year is going to be different.”
“I just need a reset, and I’ll be fine.”
“Maybe I just need to try harder.”
“A change would fix everything.”
“I feel like I need to build up more motivation…”
“I don’t even know if it’s worth trying anymore. Maybe I’m not cut out for this.”
But if 92% of people are failing… 8% of people are CRUSHING it.
Okay, so if 92% of people are failing, it means that 8% are out there year after year making their goals a reality.
What are those 8% of people doing differently?
It’s a question that ate me up and spit me out nearly two decades ago.


18 years ago, I hit a wall. I was overwhelmed, overworked, and overcommitted, and I burned out. Hard.
And honestly, if it weren’t for a change, I don’t think I ever would have recovered.
But something DID change.
Since then, I’ve had the privilege of sitting down with today’s brightest minds in leadership on my podcast, speaking to millions of leaders worldwide, and writing multiple best-selling books.
The kicker?
- I only work 4 days a week, when I used to work 6 or 7.
- I take WAY more vacation and time off.
- I feel more energized even though I’m 20 years older.
- My ambition to make an impact keeps growing.
It started when I decided that life is too short to be spent stressed out, exhausted, and overwhelmed.
You can keep living the way you are, or you can make a decision to change. Which will it be?

Boost Your Productivity · Take More Time Off · Achieve Your Goals
Instead of sprinting out of the gates at an unsustainable pace, what if you spent January learning how to get more done at work, become far more productive, and take more time off than ever before?
2024 can be different. The go-to strategy tested by 50,000+ leaders over 5+ years.
Over the last 15 years, I’ve been developing, testing, and tweaking a strategy to help me accomplish what I set out to do each year. AND I’ve been sharing it with other leaders along the way.
Here’s what I’ve learned.
The issue that most leaders face is that they focus on a goal without ever even thinking about a strategy to get to it.
And when you DO find a strategy (whether it’s from a coach, book, or somewhere online), it always seems to ignore the fact that you also want to spend time with your friends, family, and hobbies.
Working 24/7 isn’t the answer. Neither is giving up.
So what is?
The truth is that effective leaders spend far more time working on a strategy that builds better habits—one that gets them to their goals at a sustainable pace WITHOUT sacrificing the other parts of their lives.
That’s exactly what the Highly Productive Leader Challenge will guide you through.

MASTER YOUR TIME
Say goodbye to distractions and hello to laser-focused clarity on your dreams, goals, and priorities.
FEEL ENERGIZED AGAIN
Forget about feeling stressed out and exhausted. Spend each day energized and working toward what matters most in your life.
TURN YOUR GOALS INTO REALITY
Ditch the endless to-do list that never get done. Start checking off your goals one by one—without sacrificing time with family and friends.
KINDLY AND CONFIDENTLY SAY ‘NO’ TO NON-PRIORITIES
No more saying yes to things you don’t really want (or need) to do. I’ll give you exact scripts you can use to get out of the things you don’t want to do in the first place.
Oh—and you’ll get a strategy to do it without feeling GUILTY about it.
Inside The 4-Week Highly Productive Leader Challenge
The old way: In the past, you may have taken programs and challenges that gave you never-ending 30+ minute videos, PDFs, and thrown-together “bonus material.” Or, maybe you read blog posts and articles that gave you great ideas and temporarily sparked your motivation.
It’s a lot, but is it usable? Is it actionable? Do you actually need a 30+ minute video on how to schedule your meetings?
The new way: We reinvented this challenge from the ground up. Each week is punchy and right to the point. It’s built around getting you OUTCOMES and is a step-by-step system for achieving real results in just 4 weeks.
In just 60-90 minutes each week in January, you can set yourself up to have your best year yet—both personally and professionally.
“I never had the opportunity to work on the things that were truly important because I was constantly doing the things that “needed done now” rather than working on things that had more significant long term impact.
– Lisa
Now I spend more time with my family, I am significantly less stressed out, I finally I found the time to work on the book I have always wanted to write, and I’ve even begun the process of pitching to publishers.
I’m significantly less stressed out and more present with my kids. I am not overwhelmed nearly as often by the parts of my job that don’t give me joy or fill my cup, which translates to a more joyful mom. Because of my fixed calendar, I can communicate to my kids when I am “at work” and when I am not.
Before, I was always kind of both.”

Week 1:
Analyze Your Current Patterns
&
Design Your Dream Goals for 2024
In Week 1, you’ll see instant results by learning what’s been working AGAINST you—certain habits, tasks, patterns, and priorities.
You’ll also design a list of dream goals for 2024 so you have a crystal clear vision of what you’re working toward.

Week 2:
Free Up Your Time and Energy
&
Build a Strategy to Achieve Your Goals
What would you do with an extra 5 hours each week? What about 15 hours each week?!
During Week 2, you’ll free up space on your calendar, find more time for priorities, and learn a strategy to do more in less time.

Week 3:
Plan 2024’s Priorities
&
Become a Highly Productive Leader
There are two groups of leaders. Those with a blank calendar with all the time in the world to get priorities done—yet they never do—and those with a calendar so packed that there’s never time for anything important.
During Week 3, you’ll schedule your top priorities for 2024 without feeling overwhelmed or anxious about it.

Week 4:
Healthy Hustle
&
Staying On Track
I get it—your life is unique. And things don’t always go as planned.
During Week 4, you’ll tweak the system to fit seamlessly into your life. You’ll also prepare yourself for when life throws you a curveball.

Built-In Accountability & Community
I understand that accountability is important when it comes to programs like these. That’s why accountability is built into it.
- Each week comes with specific, detailed, and actionable steps and examples.
- I’ve created it as a step-by-step challenge, so it’s easily digested and implemented one week at a time.
- You get access to my private online community, where thousands of leaders are directly accessible at your fingertips—myself included.
- Every step of the way, you can ask questions, leave comments, and connect with me and other members—in fact, it’s encouraged!

BONUS: On-Demand Access After The Challenge
So, what about after the 4-week challenge? Or what happens if you fall behind?
No need to worry. Once the challenge is over, the entire syllabus will be available on demand.
PLUS, you’ll get on-demand access to an ENTIRE new on-demand course that goes even deeper than the challenge does. You can dive head-first into my entire vault of content on this topic.

RAPID RESULTS
Forget about years of hard work. This is built around the big, quick wins you can start implementing in just 4 weeks (and build on after that).

TESTED STRATEGIES
This material has been tested by 50,000+ leaders over 5+ years—myself included. I use these strategies every single day to get everything done.

COMPLETE STRATEGY
Every key ingredient to free up time, feel more energized, get more done at work, and make real progress towards your goals is included.

COMMUNITY
You’re never alone. Get feedback in minutes in the private, growth-minded community—accessible at your fingertips through the mobile App.
“I don’t want to be overly dramatic about this, but there’s a very real sense in which this helped give me my life back to create sustainable rhythms for life and ministry.
– Wes
Other people’s priorities always crept in and left me scrambling to complete my own priorities with the scraps left behind.
I found time for exercise again and I also got all my weekly priorities completed while still having time for family, marriage, mentoring others, and even added in a life coach to my own growth.
I have clarity on my greatest contribution(s) to our church and give them optimal work time and space.”
This is built for you if…
You’re straight out of college
Learn how to become a top performer at your job and outshine people who have decades of experience (plus, you’ll get a juicy head start on your best years).
You’re 20 or 30 years into leadership
It’s never too late to increase your capacity and set yourself up for a strong finish. In fact, 20 years in, I started using this strategy, and it’s been a game-changer.
You’re energized by your current progress
Let’s get you to crush your DREAM goals for 2024 and take even more time off.
You’re feeling overwhelmed or stuck
Life is too short to spend every day stressed out and unhappy. The Highly Productive Leader Challenge will help you make the shifts you need to get back on track, feel energized, and build the life you really want.
ANYONE can use this system to lead and live at their best. Here are just a few of the goals that leaders tackled in last year’s challenge.









Picture yourself 12 months from now.
Do you want to fall back into the same cycle? Or do you want 2024 to be different?
The Highly Productive Leader Challenge isn’t just about a hot start to the year. It’s about building a system that works FOR you and your priorities:
☑️ Work so effectively that you feel like you don’t need to take a vacation, but have the margin in your life to take time off anyway.
☑️ Focus on daily progress instead of relying on spurts of motivation.
☑️ Get more done at work in far less time so that you can be more present at home.
☑️ Build accountability into your leadership so you stay on track.
A month from now, your life and leadership could look a whole lot different. A year from now? You could be leaps and bounds from where you started.
“My biggest struggle was keeping my schedule in such a way that I could keep a sustainable pace. I kept running close to burnout and then I would have a week where I almost did nothing. It was a 2 month to 3 month cycle. I was continuing a cycle of making a small change in a self care emergency, and then going back at it.
– Derek
Now when I am off work, I am actually off work, and family became a priority in my time allocation. I lost 70lb by changing diet, exercising and valuing sleep. I now have time for self care that is more holistic.
I’m focused on modifying my week to put value on family, and high impact areas of ministry—in my case preaching and leadership development.”
Leave Stress and Overwhelm in the Past. Build the Life You REALLY Want.
Join the Highly Productive Leader by becoming a member of The Art of Leadership Academy. Registration CLOSES on January 5th.
Join Today by Becoming a Member of The Art of Leadership Academy
$447 / year
4-Week Highly Productive Leader Challenge
30-Day Money Back Guarantee
PLUS…
Unlimited Access to a Growing Library of Leadership Courses
Monthly Live Coaching Calls
Private Online Community of Growth-Minded Leaders
Training for Staff and Volunteers
You can cancel your membership anytime, but we think you’ll love sticking around. Click here if you prefer monthly payments of $54.
Still Not Sure? Take a moment to reflect on this.
You can probably convince yourself of a dozen reasons not to join. But what if the one reason TO join is more important?
Is it more time with your family?
Spending less time at work?
Picking up a new hobby?
Losing that weight?
Launching a new venture?
Being more present for your kids?
Whatever YOUR reason is, this will help get you there. All you have to do is start—you’ll start making real progress when you do.
Here’s how my most successful students tackle big challenges.

How do you eat an elephant? One bite at a time. How do you transform your life? Step-by-step.
Plus, You Get a 30-Day No-Questions Asked Guarantee.

It matters to me that this makes an actual difference in your life and leadership, which is why I offer this.
If you’re not satisfied with the quality of the content, or for any other reason whatsoever, you will get a full, immediate refund. Just shoot us an email at support@testingplugins.mystagingwebsite.com.
Questions that leaders like you asked before they joined.
Do I have to join The Art of Leadership Academy to access the Highly Productive Leader Challenge?
Yes, this Challenge is exclusive to members of The Art of Leadership Academy.
You can cancel your membership at anytime (there are no commitment periods), but I think you’ll love sticking around.
Is there an option to pay monthly?
Yes, if you’d prefer to pay for membership to The Art of Leadership Academy monthly, it is $54/month. You can sign up for a monthly plan by clicking the button below.
What does my commitment look like? And how many hours will this take?
The Highly Productive Leader is 60-90 minutes each week for 4 weeks. If you fall behind, the material is available on demand.
After the Challenge, you get access to an entire vault of on-demand content.
2-3 hours per month is plenty of time to make meaningful change, but I think you’ll love it enough to invest more time than that.
How do I pay?
Click one of the buttons on this page to proceed to checkout. Once you’re there, you can enter the required information and pay with your credit card.
I need approval to make this purchase. Do you have anything that can help with that?
We do! Click here to download a one-pager that you can share with anyone you may need approval from.
What is the refund policy?
It means a lot to me that this material makes a difference in your ministry and in your leadership. With all my resources, I offer a no-questions-asked 30-day guarantee.
Just email us at support@testingplugins.mystagingwebsite.com and we’ll be happy to help.
Leave Stress and Overwhelm in the Past. Build the Life You REALLY Want.
Join the Highly Productive Leader by becoming a member of The Art of Leadership Academy.
Join Today by Becoming a Member of The Art of Leadership Academy
$447 / year
4-Week Highly Productive Leader Challenge
30-Day Money Back Guarantee
PLUS…
Unlimited Access to a Growing Library of Leadership Courses
Monthly Live Coaching Calls
Private Online Community of Growth-Minded Leaders
Training for Staff and Volunteers
You can cancel your membership anytime, but we think you’ll love sticking around. Click here if you prefer monthly payments of $54.
4-WEEK CHALLENGE
Registration for the Highly Productive Leader Challenge is Closed.
Instead of sprinting out of the gates at an unsustainable pace, I’ll be spending January helping leaders get more done at work, become far more productive, and take more time off than ever in 2024. It’s all happening in my 4-week Highly Productive Leader Challenge.
Stay Up To Date!
Registration for my Highly Productive Leader Challenge is closed. Stay up to date and get my free newsletter by completing the form below.

Hi, I’m Carey Nieuwhof. In my Highly Productive Leader Challenge, I’ll coach you through 4 weeks of personal growth, goal setting, and accountability. The best part? It’s only a 60-90 commitment each week.

As this year closes and another pops onto the horizon, you’re probably already thinking about the resolutions you want to make and the goals you want to set.
But for most leaders, it appears that making those resolutions and setting those goals is a massive waste of time.
Why?
Because for up to 92% of people, New Year’s resolutions fail.
Most people hope they’ll keep the motivation they start the year with.
Or dream that they’ll get to a new place in the next 12 months.
But the reality is that without changing your habits or trying something new, you’ll just end up back where you are now.
I’d love to help you change that.
In my Highly Productive Leader Challenge, I’ll coach you through a strategy so you can start and finish 2024 feeling refreshed, ambitious, and on track to achieve your goals for the year.
